If you are looking for ways to get people to unfollow your business on social media, then this is the blog post for you. However, if you’re looking for ways to avoid people unfollowing your business on social media – once again, this is a must-read blog for you. In this blog post we look at the things businesses do that make their audience want to unfollow them. By knowing what makes people want to unfollow you, you can avoid making these mistakes.

A survey was completed by SproutSocial that asked respondents what actions made them un-follow a business or brand on social media. They were given 6 options. Out of these options respondents were allowed to choose all that applied to them.

So, if you want people to unfollow your business on social media, what do you need to do?

  • 46.0% of respondents unfollowed a brand or business on social media because the account shared too many promotional messages and sales messages.
  • 41.1% of respondents unfollowed a business or brand on social media because they were sharing too much information that was not relevant to the business or brand.
  • 34.9% of respondents unfollowed a brand or business on social media because they were posting too much on social media.
  • 29.9% of respondents chose to unfollow a business or brand on social media because the content they were sharing was full of slang or jargon that the respondent did not understand.
  • 17.9% of respondents unfollowed a business or brand on social media because they were too quiet and didn’t post enough.
  • 15.3% of respondents decided to unfollow a business or brand on social media when they didn’t respond to questions, messages or replies. Instead, it felt like the business or brand was a ‘bot’ on social media.

Wouldn’t it be a shame if you spent so long building up a following and audience on social media, to then make one of the mistakes above. This could result in you loosing that loyal audience. You might even find that you have to start again!

Here at Creative Content Company we would like to help you achieve the best possible results for your business, via online marketing. We can manage your social media for you if you are struggling with posts other than sales messages. Alternatively, we can offer social media training to help you create the right content for your business.