Social media was once just a way to connect with friends from school and stalk ex-partners but it is now one of the most powerful and cost effective marketing tools for many businesses. However, it is often overlooked by many small businesses who feel they don’t have the time or resources to use social media.

Small businesses are constrained by the very fact they are ‘small’ businesses and therefore find that social media responsibilities fall through the gap or are worked on consistently for a few days and then forgotten about for a few weeks and this continues before the business finds they are getting nothing back from it and give up.

However it is recommended that you use social media to help a small business grow and in this article we have put together some top tips as well as pitfalls to avoid when you are using social media for your small business.

Firstly you need to establish a brand for social media, your brand is the content you create and the content you share as well as how you interact and engage with fans and customers right through to their perception of your business. Your brand is your online image.

You need to interact with your audience, don’t just talk at them but engage and interact with them to build a rapport and a relationship with your potential customers. Be informal and friendly to create positive branding for your business.

Once you have been on social media for a while have a look at what you’re doing and how it is going, if you’re not sure how to review it yourself then book yourself a slot on our social media review day and we can go through what you’re doing and how you can make it better or encourage you to keep up the good work.

It’s important that you don’t spread yourself too thin, you don’t need to be on every social media platform and if you are this can be detrimental to your business. A strong social media presence translates to a strong company in the public eye and this can directly translate to increased sales and improved engagement on social media so make sure you choose the best social media platforms for your business.