We all know that KFC do incredible chicken and while it may not be terribly good for you, it’s hard to disagree that it really is very yummy! KFC are amazing at what they do, they make great fried chicken but they are also pretty good at social media management, Twitter and marketing.
KFC has been much publicised on social media and in the press recently due to an excellent social media management technique that has definitely impressed and inspired; while it will only have taken them a few moments to set up, it has certainly done wonders for their publicity!
KFC are following 11 people; some are singers, one is a Green Bay packer, one is a MMA Referee and one is a staff writer for Deseret News – what is so special about these people that Twitter chose them to be in the elite 11 people that they follow?
Let’s look at who the 11 people are and see if this gives you any clues;
- Geri Halliwell
- Mel B
- Emma Bunton
- Mel C
- Victoria Beckham
- Herb Shribner
- Herb J Wesson Jr
- Herb Waters
- Herb Dean
- Herb Sendek
- Herb Alpert
So five singers and six herbs is what KFC are following?
A unique mix of singers and herbs?
Or should that be a unique mix of 11 herbs and spices which are the secret recipe that claims to make KFC so great! That’s right, the 5 singers they follow are the spice girls, which makes 5 spices and 6 herbs and it’s certainly a pretty unique mix of herbs and spices.
Like we said, this probably took a matter of minutes to implement but the media and social media worlds have gone crazy over it and KFC have gained much publicity.
When it comes to social media management for your business – once you’ve got the right idea, everything else just falls into place.