We recently came across the twitter stats from CashSherpa.com and a few of them definitely surprised us and we are pretty sure they will surprise you too so we thought we would share some of the more interested and surprising twitter statistics that we came across.

The statistic about hashtags and amount of hashtags in tweets was something we were aware of and we even wrote a blog post about it; which we often share with those that ‘over hashtag’. If you would like to see the stats for hashtags on Twitter look at our blog titled “Calm The HashTag Down”.

So here are the stats;

  • If your tweet includes a link it is 88% more likely to be retweeted by your followers than if it does not include a link. (Take Home Note: include a relevant link)
  • Brands have a 17% higher engagement level during weekends so it is a good idea to keep an eye on your Twitter account at the weekends, even if your business is officially closed.
  • If your tweet has an image link you are 2 times more likely to get engagement than if you do not include an image link (Take Home Note: Include a relevant image)
  • Tweets that are under 100 characters get 17% more engagement than tweets that are over 100 characters so don’t worry about keeping it short and sweet.
  • The fastest growing age demographic for Twitter is 55-64 year olds; Twitter is no longer a social media platform just for the younger generations.
  • As we have blogged about before, tweets with hashtags are 2 times more likely to get engagement from your followers.
  • If you ask for a tweet to be retweeted you have a 12 times higher chance of it being retweeted and if you actually spell out the word ‘retweet’ you have a 23 times higher chance of your followers retweeting the post for you – but this doesn’t mean to ask for EVERY tweet to be retweeted; just a selected few.

If you would like help on Twitter; maybe some Twitter Training or Twitter Management for your social media accounts then please give us a call or contact us directly. We would be more than happy to help your business achieve more online through the use of social media and Twitter.