Here at Creative Content Company, we have found that email marketing is a great way to nurture leads. It also helps you stay in front of customers and keep at the forefront of their minds too. Email marketing also helps to build your customer engagement. So, if email marketing works in these ways for your business, surely you want to send your email newsletters to more people? So, in this blog post we share some tips to expand your email marketing list.
When you are writing blogs posts try and include a link to subscribe to your email list. This may help to encourage more people to sign up. Maybe include it in a newsletter, or you could have it in your footer on every blog post? It could be the perfect call to action for a blog post to get your audience to stay in touch.
By having educational content across your website, you will grab the attention of your audience. Giving them a chance to subscribe so they’re the first to get those tips could get them to subscribe. Maybe writing in blogs that subscribers get tips like these 2 weeks before they go on your website. It gives people a feeling of being VIPs and first to the door.
Why not offer an incentive or discount to subscribers of your email marketing list? This will create excitement and loyalty. It could be a one-off discount when they subscribe and help expand your email marketing list. Alternatively, you could have special offers that are only found in your email newsletters. This way, people need to sign up to get them.
You might want to consider offering guest posts on other businesses websites. You can then have a link or a call to action where readers can subscribe to your newsletter. This will open up your business to a wider audience, while helping you to expand your email marketing list.
As well as having an opt-in or subscribe here for on your blogs, scatter it through your website and social media too. It could be in a few social media posts, or your cover image, for example. Place it on your contact page and about page too. Consider using it carefully in pop-up boxes too.
Need help to expand your email marketing list? Call our email marketing team now to find out more.
