Here at Creative Content Company, we have always said that longer search terms and keywords work better than short ones. They help you compete on a much smaller basis. In turn it means you get the ‘low hanging fruit’. However, research shows that longer keyword search terms are converting a lot better than short queries of one and two words.
Research by Search Engine Land found that their share of impressions from Google on shorter keywords of one or two words dropped. It dropped from 42% to 24% since January 2025. In addition, their share of conversions of these one and two words dropped from 62% to 52%.
However, in further research that found that they conversions for longer-tail keyword search terms doubled to 46%. The longer keywords got even better conversion rates. This is because shopped are using full sentences to find what they are looking for. In turn, you need to ensure that your website content, landing pages and paid ads need to include these longer keywords and search terms for better conversions.
The average consumer is putting in longer keywords and search terms. This means that they can gain more information about each product. They can see how it is used and why they should purchase it. Based on this, as a business you need to include this level of context and information in the page that you want your target customer to land on.
For example, if you are selling jeans, go into more detail about them. Include the style, size, colour and length of the jeans. This is what shoppers are putting in their online searches. By including longer keywords in your website content, you will get better conversions.
If you need help understanding the keywords, and longer keywords and longtail search terms for your business, call our SEO content writing experts. We will take the time to understand what your business does and your business goals. Based on this, we can help you come up with the best keywords. We can then create SEO friendly web content including those longer keywords too.
Our goal is to help your business achieve more online. Call us now to see how we can help you and your business.
