When we talk about Business To Business content marketing tactics, there are so many different options out there, and different techniques work for different businesses due to the style of the business and its marketing people but also the industry the business is in.
We recently came across some research created in 2015 by Professional Marketers at the Content Marketing Institute and we were keen to share the results with you of the most used content marketing tactics by businesses selling to other businesses.
Here is what the research told us;
- 92% of businesses use social media content (other than blog posts) as their content marketing tactic
- 83% of businesses selling to businesses use eNewsletters, eshots and newsletters via email as part of their content marketing tactic
- 81% of businesses use articles on their website to help towards their content marketing when selling to other businesses.
- 80% of businesses looking to sell to other businesses use blog posts and regularly blog as part of their content marketing strategy
- 77% of businesses like to meet other businesses face to face at ‘in-person’ events
- 77% of businesses selling to businesses use case studies as an important part of their content marketing
- 76% of businesses use videos and 69% use pictures and illustrations as a content marketing tactic when selling to other businesses
- 68% of businesses create and share white papers to sell to other businesses as their content marketing tactic
- 65% of businesses use online presentations as a content marketing tactic to grow brand awareness and sell to businesses
- 62% of businesses are using infographics as a way to get facts and benefits across to businesses
- 61% of businesses are content marketing through the use of webinars and webcasts that they invite other businesses to watch and engage with
- 48% of businesses collate their own research and report on this to show themselves as an industry expert and as a content marketing tactic
- 47% of businesses use micro-sites off or separate from their main website as a content marketing tactic.
How many of these content marketing tactics is your business using? If you would like to try out any of these, or find out more about how they could work for you then please contact us directly; we would be more than happy to help your business achieve more online through content marketing.