Before we start of course we would like to say that you must ensure you are GDPR compliant before beginning your next email marketing campaign. There are loads of benefits to email marketing for businesses and we have listed some of these in this blog post for you.
Just as a side note, we would always recommend you have a clear and easy ‘opt out’ or ‘unsubscribe’ button in your emails. We recommend the use of Mailchimp and this template will always include the unsubscribe button which means the person can be taken off of your list and you don’t need to worry about removing them from the email list on mailchimp.
So – now for the exciting things and benefits of email marketing!
Smart Insights and Get Response completed a recent survey with marketers and they asked the marketers what they felt was the top benefit of email marketing. This is what they had to say;
- 23% of marketers felt that the biggest benefit of email marketing was the generation of more leads
- 19% of marketers felt that the biggest benefit of email marketing was the improvement in their sales figures
- 17% of marketers felt that the biggest benefit of email marketing was the improvement in their conversion rates
- 13% of marketers felt that the biggest benefit of email marketing was the reduction in their overall marketing costs
- 12% of marketers felt that the biggest benefit of email marketing was that it allowed them to indentify better quality leads
- 9% of marketers felt that the biggest benefit of email marketing was that is enables them to integrate with other media to boost the response
- 3% of the marketers felt that the biggest benefit of email marketing was that is resulted in shorter sales cycles
And if you’re wondering where the other / missing 5% of marketers went? They ticked ‘other’.
If you’d like help with newsletter creation or email marketing because you think the benefits stated above would be of help to your business then please feel free to contact us directly and we would be only too happy to help.
