Chat GPT and similar AI tools are great as a way to help save time. They can help with ideas to stop that writer’s block and get those creative juices flowing too. However, there are some things that AI does not help with and that is being real. As a small business there is a real importance to being real online. After all, this is what makes you, you. Your customers and clients will be choosing who to spend their money on. They will want to see who you are before they give you their money. Being real online is important because this is what builds trust and relationships.
So, now we understand the importance of being real online, how can you be real online?
There are lots of ways that you can be real online. Firstly, let’s look at your website. The most viewed page on a website is the about us page. This is because it is where consumers find out who you are. You need to have some personality and realness on this page. Include a photo of you and your team. Share the story of your business, who you are and where you have come from. Share fun facts or hobbies of your team members too. This makes you more real and relatable. Blog posts are highly recommended too. These share your business voice and tone and show what you and your business are really all about.
When it comes to social media, there are loads of opportunities to show the real you of the business. You can share your thoughts on national days, weeks and months for example. Things like your favourite ice cream on National Ice Cream Day, puppy photos on pet day and so on. These are all things that are relatable for your target audience. Share photos of the business and around the shop. These could be photos of you working, making stuff, on a lunchtime walk or similar. Take photos of events you are at or meetings you attend. This shows that you are not only real but local too.
All these ways that you can share that you are real online are all things that will help you stand out. The businesses taking the ‘easy way out’ and using AI to keep them active online, won’t be able to be real. Those businesses that take the time and make the effort to be real, will achieve better results online. If these are things that you and your business need help with, contact our social media marketers in Peterborough. We can help your business be real online to help you engage with your target audience.
