In a previous blog post we spoke about the importance of your contact us page. In this blog post we would like to look at the importance of an about us page. The about us page is an essential page on your website. It is the single and vital page that introduces your visitors to you and your business.

It talks about what you do and how you do it. In turn, this will build a good rapport and trust with your target audience. This will hopefully lead to loyal clients and customers for your business.

Imagine if your website just talked about the products and services you sell. This would be doing a disservice and injustice to yourself and the people within your business. The about us page is one of the most viewed pages on your website. This is because people want to know who you are and who they are giving their hard-earned cash too.

Your potential customers really want to know who you are. They want to know what your experience is, your story and your journey. Your potential customers want to know who the faces behind the business are and what the goals for the business are too.

Through the content on your about us page they will learn all this are more. They get to find out more about you, your business, your business offerings and your team. In turn, this builds a relationship with your audience and encourages them to purchase from you.

If someone reads your about us page and likes what they see, they’ll become your next new customer. That is the importance of an about us page.

Every website has a different about us page. This is because every business is different. It is down to you, as the owner of your business, to decide what your about us page will look like. You also need to think about what website content you want to include on that page.

As a general rule of thumb, you will want to include who you and what you do. It’s a good idea to include how you do it too. Take the time to share where and when you began your journey too. If you have a team or people that support you, talk about these people on the about us page too.

When writing the content for your about page, think about why someone should choose your business instead of your competition. This will help your audience understand why to order from you.

Need help writing the website content for your about us page? Contact our content writing team now. We will happily ensure you understand the importance of your about us page and gain the most from it too.