You have probably heard it said that attention spans are shorter than ever before. With so much information to human brains to take in, it’s understandable. People want short and informative content to read. They want bite-sized content that is easy to digest.
But does that mean that your blog posts should be shorter too?
When it comes to SEO (search engine optimisation), longer is better for blog posts.
It is true that attention spans are going down. However, the average word count of a business blog post is on the rise. Research completed by IsItWP claims that the average blog post has increased by 42% between 2014 and 2018. This rise was from 800 words to 1,151 words.
Further research was completed by Buffer for their report called The Internet Is A Zoo: The Ideal Length Of Everything Online. Buffer found that the ideal length of a blog post is 1,600 words.
As an add-on free tip for you, the ideal blog headline should be 6 words. Only the first and last three words will be read of any blog title. Instead of worrying about making the blog title the right length, focus on making sure each word counts.
Meanwhile, Medium research found that posts with an average read time of 7 minutes were the blog posts that captured the most attention. Based on this information, HubSpot found that this was an average length of 2,1000 words to be a reading time of 7 minutes.
Further to this, HubSpot decided to do some more research. They looked at their own blog posts to see which ones worked best for them. For their audience, blog posts of between 2,250 and 2,500 words were the best performing blog posts for them.
The ideal length of blog post changes dependent on who you speak to. This is because every business is different, and every audience is different too. It’s about trial and error. By sharing a mix of short, medium and long blog posts you can see what works best for your audience.
While content is king, what is king for the length of your blog posts? Have a chat with our blog writers in Peterborough to create some varying length blog posts for you.