Search engine optimised content is required to help get your website found on Google. Your content needs to be SEO friendly to get your business up the ranks of search engines. This isn’t quite as easy as it might sound. This is why there are experts that offer search engine optimised content, like our SEO content writers.
In this blog post we have listed the four requirements of writing search engine optimised content to help you understand what needs to be included for successful SEO content writing.
- Relevant Keywords
You need to do your keyword research so you know what you want to be found for. For example, some keywords we want to be found for are things like web content, website content, web copy, website copy, SEO content, content writing and so on. That’s because these are variations of the words our target audience use when looking for our content creation service offering.
- Keyword Optimisation
However, just knowing the correct and relevant keywords isn’t enough. Nor is just having them included in a page on your website. It’s more than that. You have to utilise your keywords in the right proportion and in the right places. The correct way to create search engine optimised content is to use keywords in a natural way. When your keywords are optimised correctly, then you will raise the probability of your website pages ranking on the first page of Google.
- Link Building
Link building is the creation of links that take the reader of your content from one page to another. For example, we are keywords within this page to our content creation page. If the reader wants to purchase our content writing services they will follow the link to that page. However, if the content was about a charity we were working with or an award we had won, we would link to their website. Again, this gives the reader an opportunity to find out more. Not only does link building help the customer journey, it boosts the SEO too.
- Sharing Content
By sharing your website content and blog posts across online pages and social platforms you will achieve two things. Firstly, you will increase the visibility of your business, website and content. Secondly, you will improve the flow of traffic through your website and from social media platforms to your own website. This is a great way of promoting your optimised content and in turn will help with boosting the SEO of your website.
It’s important to note, however, that the content still needs to be useful and engaging to your target audience. There is no point in your target audience landing on your website over a competitor if your content has no value to them. If you need help creating content for your business that is relevant useful and engaging with your audience – speak to our team of website copy writers.