If you are considering sending out newsletters to your target audience, potential and current clients, there is something you need to consider. Newsletters are just high-quality content. Although this is important too. There are five qualities of an email newsletter. When you include these five qualities in your email newsletter, success is more likely to follow.
So, what are the five qualities of an email newsletter?
- You Need a Clear Aim
Before starting to create the newsletter, think about what you want to achieve. What is the aim and goal of your newsletter? Is it to increase brand awareness, to share latest news or boost sales? Based on the aim of the newsletter, this will lead to how the email looks and feels.
- You Need to be Authentic
Take the time to think who you and your business are to your audience. Make sure you are authentic throughout your newsletter. Think about our mission and make sure that what you include in your newsletter stays true to this. Use story telling as a way of talking about what you do and have been doing too.
- You Need the Right Voice
By voice, we mean the voice of your brand and business. Think about the voice and tone you use on your website and when you meet people in person. How do you talk to people and what words do you use when promoting your business? This is the voice that you need to use in your newsletter. It is the voice your audience will be used to and expect from you.
- You Need to Be Relevant
One of the qualities of an email newsletter is being relevant. You want to create something that your audience will enjoy and engage with. However, it needs to be relevant to your business. It also needs to be relevant to them. This might mean splitting up your email list to ensure that the right newsletter is sent to the right people. Think about what your different audiences want form you and how you can meet their needs.
- You Need Effective Design
When coming up with the layout and design of your newsletter, think about who is reading it and how. If it is read on mobiles or shared on social media, it needs to be short and to the point. Will the newsletter be read on computers? In which case it can have a more formal layout with content included instead of links to content. The design needs to be led by the reader.
Need help creating the perfect email newsletter for your business? Call our team now or book a free general meeting to discuss your email newsletter design in more details, along with the newsletter content you need.