In a recent blog post we covered the do’s of business blogging, so you know what to do. In this blog post we talk about the don’ts of business blogging. This will help you understand what to avoid when blogging for your business.
Blog posts can offer incredible benefits for your business, when done right. When done wrong, blogging can seriously damage your business and your brand.
The Don’ts Of Business Blogging
- Don’t Get Too Technical
While it’s a good idea to show how well you know your business offerings and that you are an expert in your industry, you also need to make sure you are not too technical with your blog posts. It is unlikely that your target audience have the same in-depth understanding of the business offering as you. This means that you need to keep it simple. Avoid writing overly technical and wordy specifications in your blog posts. Instead, focus on the benefits of the customer, the problems you can solve for them and the outcomes they can expect by using your business.
- Don’t Forget About The User Experience
It’s important to remember who you are doing it for. SEO and keywords are important, but the blog content still needs to be engaging and enjoyable for the reader. It’s great to rank number one for all your keywords. However, if the visitors to your website can’t engage with your content, they’ll just go elsewhere. Think about your reader while you’re writing your blog. What do you want them to get out of reading your blog post and what do you want them to do next?
- Don’t Be Irrelevant
This is a mistake that we see a lot within business blogging. Business owners notice a recent trend and they want to jump on the band wagon to gain traffic for their business website through this trend too. However, this can be dangerous. It’s important to give your target audience blog content that is interesting and relevant to them. When you are thinking about blog topics for the blog posts for your business always go back to thinking about your audience. Do they expect this blog from you and would they want to read it?
- Don’t Get Bogged Down
Blogging for your business can be time consuming. It can also be quote soul-destroying as you won’t see results overnight. If you find that you are dreading writing that next blog post, putting it off or leaving ‘blogging’ at the bottom of your to-do list, outsource it.
As a blogging company in Peterborough you can outsource your blogging needs to us. We will offer value for money and a better level of service than you’d get if you were doing it yourself. You’re great at what you do, spend your time doing that, instead of writing blog posts that you can outsource your blog writing.