If you’ve been sat trying to blog and you just can’t do it and are perhaps now wondering if all the effort of writing a blog for your business is worth it, then these blogging stats from 2016 may make you change your mind.
In 2016 it was reported that Business to Business (B2B) marketers that used blogs for their business received an average of 67% more leads than those marketers that didn’t. So ask yourself, do you want more leads than your competition? If so, blogging for your business may be something you want to reconsider?
It was also reported that marketers that prioritised blogging received 13 x more positive return on investment (ROI) than those that didn’t. This means that if you do decide to blog for your business you need to make it a priority, not just something that you do every now and again, especially if you want a successful business blog.
Experts feel that by the year 2020 customers will manage around 85% of their relationships without speaking to a single human being, so use blogs to engage with your customers and to build trust and relationships to keep your business ahead of the curve.
We have also seen from research that companies that regularly blog receive 97% more links to their website than companies who do not blog at all. All of these links really help with the SEO of your website, but they will also help to direct more traffic to your website.
We have found that many businesses we work with want to blog, they just don’t have the time to blog and this is where we can help. We can offer a monthly blogging service, creating 1-2 blog posts a week for your business and then you just need to upload them to your website, or we can send batches of blog posts to you that are not date specific and you can use them when you are too busy to write your own business blog posts.
Here at Creative Content Company we want to help you achieve more online, please contact us to see how we can help you.