Social media marketing can be a great amplifier for small businesses. It’s a great way to share and boost the visibility of your business. However, that is not the only way in which social media marketing should work for small businesses. You need to use it as an opportunity to build relationships too.
Through social media you are creating your brand and how potential customers see your business. You need to focus on the personification of your brand. Think about who you are, what you do and why consumers should want to buy from you. You should be using your social media to answer questions. It should also be a place to interact and engage with your target audience.
A great way of doing social media marketing for small businesses is to have one persona dedicated to managing the social media presence of the business. However, as a small business it can be tricky to employ one person solely for this job. Instead, you could have it as part of a role of your team or outsource your social media marketing.
Using someone inhouse is a great idea as they are part of the business. However, there is skill in social media posting. It also takes time. This is where it can be useful for an inhouse person to pass on the information to a social media marketer to share on the social media pages.
Money will often be short within small businesses, but social media is a good place to spend it. Social media is engaging and relevant. It helps boost the visibility of your brand and can help with lead generation too. Our social media management services are available for £50 a month for 3 posts a week. This is a small amount of money when you consider what you could get back from it and the time you can save.
Contact our social media posting team now to find out what we can help your small business achieve online.