Have you been wondering about the social media marketing benefits for your business? Maybe you are spending hours creating great content for social media, but you’re just not sure it’s working? The first question you need to ask yourself is what does ‘working’ mean to you. What are you aiming to achieve with your social media marketing? Once you know what, you can see if it is working for you, in like with your business goals.

For example, if you want brand awareness and more people are seeing your posts on social media each month, then it’s working. Think about your goals from social media marketing. What are you posting on social media to achieve? Once you know that, you can see if social media is worth your effort and time.

Many businesses have one main goal from their social media posting. The other social media marketing benefits are an ‘added bonus’ for the business, so to speak. Smart Insights completed some research with businesses to see what they felt the main benefits of social media marketing were and this is what they found.

  • 92% of businesses felt that they got exposure for their business from social media posting.
  • A growth in traffic to the website was sighted by 80% of businesses as a benefit.
  • 72% of businesses gained loyal fans through their posting on social media.
  • Audience Insights, that helped businesses develop were sighted as a benefit by 71% of businesses.
  • 66% of businesses felt that leads were a benefit of social media marketing for their business.
  • The SEO results were also seen as a benefit of posting on social media for 61% of business owners.
  • 58% of businesses sighted that partnerships were a benefit of promoting their business on social media.
  • Just over half (51%) of all businesses gained the benefit of reduced expenses through social media posting for their business.

If you would like to gain these benefits for your business, call our team. We can offer social media management or social media training for your business. This means we can post on your social media platforms while you focus on other areas of your business.