It’s likely you will have seen it all over your social media accounts today. It’s a social media post by Weetabix showing bakes beans on a ‘bix’. Unusual yes, but what happened next is why we have chosen to show Beans on Weetabix as social media done right.
So, the original tweet is by Weetabix and says the following;
“Why should bread have all the fun, when there’s Weetabix? Serving up @HeinzUK Beanz on Bix for breakfast with a twist. #HasToBeHeniz #HaveYouHadYourWeetabix” This, with a photo of Weetabix with beans on, a bowl of spare beans and spare bix, and the box of Weetabix behind.
Firstly, we are a huge fan of this tweet because they used capital letters in the hashtags. If you’ve seen previous blogs and videos, you’ll know this is a huge deal for us!
However, it’s what happened next that made the Beans on Weetabix a real case of social media done right!
Lidl replied with a “Babe are u ok? You’ve hardly touched your Weetabix and beans!” – It’s a nice tweet, but when you see what the other big brands had to say – Wow! Lidl was blown out of the water.
NHS UK came in to say “This tweet should come with a health warning”
Followed by a very clever reply from Dominoes Pizza which said “Us: Pineapple on pizza is the most controversial food ever. Weetabix: Hold my spoon.”
Specsavers had a great response too simply tweeting “*removes glasses* *puts on blindfold*”
There was also a really good reply from West Yorkshire Police, short, sweet and to the point. They said “Even though this is criminal, please don’t ring us to report it.”
Which? Got involved in the fun too with a tweet that made their position quite clear “This is not Which? Recommended”
Virgin Atlantic used their strap line to get involved with the tweet, they replied “That doesn’t fly with us…”
However, our personal favourite reply from a big brand was the tweet from Tesco. Tesco responded with “Illegal combination in the bagging area”
Which response is your favourite for the Beans on Weetabix social media post?
Again, another great example of social media done right. Showing us all that it is okay to have a little fun on social media. And at times like these, when things are tough – we all need a giggle.