We are often asked by business owners how much time and money they should invest in social media marketing for business. The problem is, every business is different, as is their audience. This means that different businesses should invest more in social media marketing for business than others.

In this blog post we share just some of the reasons you should invest more in social media marketing for your business.

Research shows that 93% of marketers use Facebook to regularly advertise their business. This translates to around 3 million businesses that use Facebook as a marketing tool for their business. Further research shows that 26% of people that clicked on a Facebook ad went on to make a purchase of that product.

It is reported that 85% of small and medium businesses use Twitter as a customer service tool for their business. Research shows that 77% of consumers using Twitter feel more positive about a brand when the brand reply to or engage with their tweet. If you are using Twitter for your business, make sure you take the time to engage with and respond to tweets to you. Don’t forget tweets about your business too.

Reports shows that 79% of B2B marketers see LinkedIn as an effective source of lead generation. If you are a B2B business owner, we would highly recommend you promote your business on this social media platform. Research shows that LinkedIn makes up more than 50% of all social traffic to B2B websites and blogs.

150 million hours of YouTube are watched by people every day. If you have videos about your business on YouTube it is likely these will be picked up by people getting lost in the wormhole of YouTube. The most viewed videos by brands are around 31-60 seconds long. It’s a good idea to bear this in mind when you are creating videos for your business or brand.

Do you think you should invest more in social media marketing for your business?