The short answer to the question “should my business be on social media?” is Yes, absolutely. No matter what your business is, some of your target audience will be there. You just need to think about your business, your target audience and where they might be. For example, TikTok might not be the place consumers are looking for a solicitor, but they could be looking on LinkedIn.
Very often social media is the first port of call when a consumer is looking to check out a company. They’ve seen the website of the business or been recommended by friends. Now they head to social media to find out what the business is really about. Having an active social media presence for your business could be what seals the deal with a new customer.
We gave an example of not looking for a solicitor on TikTok. However, it depends on who your target audience are. If someone knows that they have a problem and knows the type of solicitor they need, then LinkedIn could be the right place for them. However, if you are looking to educate, TikTok could work. By making people aware of an issue, they could need a solicitor for, and educating the audience, this can be a great lead generation tool.
This is why we say you need to think about both your business and your audience. It’s very easy to say that all B2B businesses need to be on LinkedIn and B2C businesses shouldn’t, but that’s not always the case. The people using LinkedIn are real people as well as people in business. Just like the people on other social media platforms are real people, but also work in businesses.
Here at Creative Content Company, we offer social media posting for businesses. We can look after your social media presence while you focus on running your business. Our social media managers will take the time to talk to you about your business and your audience. Based on this we can recommend the best social media platforms for you.
It’s not about being on all of the social media platforms all of the time. Instead, it’s about being on the right social media platforms for your business and your audience at the right times. This is something that we can help you with.