We have all heard the saying that you can’t please all of the people all of the time. However, when you know who you are trying to please… you can please some of the people some of the time. That’s what you need to keep in mind when you are trying to encourage an audience on your Facebook business page. You aren’t talking to everyone. Instead, you are talking to your audience who want to hear from you.
So, if you can’t please all the people all the time, how can you go about pleasing an audience for your Facebook business page?
You need to think about who your audience are. Then you can think about what they want to hear from you. Think about their age and gender, as well as their hobbies and interests. By using this information, you can narrow down your audience. This will then help you encourage an audience for your Facebook business page. You will know who you are talking to and what to say to them.
The more relevant your social media post on Facebook, the higher engagement the post will get. In turn, this will boost the reach of the post. The visibility of the post will increase too. If you are looking to get the most out of organic posts on social media, then engagement like this is gold to your business and brand. It will gain loads of impressions for your brand. All of this can be achieved with minimal production, low distribution cost and a small investment of time.
Remember, organic social media is free. This is general posting on your Facebook page for your business. It’s not the paid ads. If you choose to outsource your Facebook posting, then there will be a small charge, but that’s it. For example, we charge £50 a month for 3 posts a week. This will be posts that will help with pleasing an audience on your Facebook business page. They will be engaging posts, relevant to your audience.
It’s true, you can’t please all of the people all of the time. However, if you know who your audience are, you can please your audience all of the time.