June is Outdoor Marketing Month. In this blog post our online marketers in Peterborough share their outdoor online marketing ideas that you can use to promote your business this June. Successful online marketing is about being consistent. Making the most of Outdoor Marketing Month with these online marketing ideas will help you and your business stay fresh and consistent online.
Let’s start with the obvious – get outdoors.
If you have any products, brochures, marketing materials or signage, take it outside. Take photos of everything and update the images on your website. This will make your content fresh, seasonable and up to date. Share the photos across your socials too.
Feeling consistent? Why not do a daily tracker. For example, Day One of celebrating Outdoor Marketing Month and take a photo of something outside everyday for the month. It doesn’t matter the weather, and a rainy day will certainly make this daily tracker funnier for your target audience. This will help make you and your business more relatable too.
Do you have an actual office, building or shop that people can visit? Why not record videos and directions of how to get to your business from different places. This could include a local tourist attraction, the bus stop or the train station for example. It shows that you are real and local, it is outside, and it helps people find you.
If you create TikTok trend videos within your business, take it outside. Often the trends on TikTok can be completed anywhere, so take them outside. Include Outdoor Marketing Month in the hashtags as this will further grow your audience and reach.
Why not do some team interviews and recommendations in blogs, videos and social media posts. Get the team to share their favourite local outdoor spaces. It could be a local park, great place to walk the dogs, a beer garden or the perfect picnic spot for example. Why not share one a week throughout the Outdoor Marketing Month?
Need help putting these outdoor online marketing ideas into action for your business this June? Call our online marketing experts in Peterborough. We will happily brainstorm ideas with you before creating and sharing great quality content that is relevant to your business and celebrates Outdoor Marketing Month.
