Social media is an effective and low-cost marketing tool for nearly every small business. In this blog post we share our social media marketing tips for small businesses with you. If you need any help setting up your social media pages, posting on social media or running your social media campaigns after reading our tips, just give our social media experts a call.

Check out our social media marketing tips for small businesses below. If you need a hand, give us a shout.

  • Be Where Your Clients Are

You don’t need to be on every social media channel if that’s not where your audience are. Take the time to. Think about and ask your audience what their favourite social media platforms, Most importantly, make sure you are there.

  • Business Suitability Social Media

Going a step further from our last point. While it’s a good idea to be where your audience and clients are, make sure the platform is suitable for your business. For example, TikTok is where a lot of people are, but it’s a quick and fun platform that isn’t suitable for every business.

  • Look For Inspiration

Look at other successful brands and businesses that are similar to your business or where you want your business to be. Think about the posts they create and how they could work for your business. Look at the social media platforms they are on too.

  • Post Planning

Social media is time-consuming. It’s a great idea to plan out your posts in advance. By creating a social media content calendar, you know what you want to share, when you want to share it, how and where. This will help you stay on track with your social media.

  • Quality Over Quantity

While you don’t want to only have one post on social media every few months, you do need to put quality over quantity. Share content that will help your audience, something they will enjoy reading and something that they can engage with.

  • Be Personable

You know that feeling you get when you answer the phone and it’s a robot talking to you? Make sure you don’t give your audience that feeling on your social media. Instead relax and talk like you would talk to a friend. Avoid sounding robotic in your posts.

  • Use Tools

There are some great tools out that will help you manage your social media platforms, schedule social media posts and track your social media success. Have a look around and choose the right on for you. Regularly check your progress and see what’s working and what isn’t.

Need help managing your social media presence for your business? Call our team of social media professionals now. We can share some more social media marketing tips for your small business.