If you’ve not written your first email newsletter yet, then this is a blog post you need to read. In this blog we share some great newsletter content tips to help get you started on your first email newsletter.

Have a read of our newsletter content tips and see what you think. If you need any more help creating your first newsletter, just give us a call.

  • Start with your customer. Think about what they want to read in a newsletter from you. Consider who is reading your newsletter and what they would find useful.
  • Remember that email newsletters are very flexible. This means you can include content that is relevant to the group of readers that receive it.
  • When writing the title, a good newsletter content tip to remember is to make it attention grabbing. Use good quality headings to grab the attention of the reader, and keep it!
  • Make sure your first sentence keeps them wanting more. Use the start of the newsletter to tell the reader what’s in the newsletter and why they need to keep reading.
  • While it’s a great idea to include a little bit of news about your business, the bulk of the newsletter needs to be relevant to the reader. Focus on how you can help them and fix their pain points.
  • Include links in your newsletter that take readers to different parts of your website. Your newsletter should be used to direct traffic to your website.
  • Make the newsletter easy to share and encourage readers to pass the newsletter onto friends and colleagues.
  • Be succinct. Many emails are read on mobile phones. You don’t want your readers to be scrolling forever. Keep them short, engaging and succinct.
  • Perhaps the most important newsletter content tip to remember is that your email newsletter is an extension of your sales brochure, but a friendlier version. It needs to be full of information, while staying engaging so it helps build your credibility.
  • Think about how often your will send out your email newsletter too. We would recommend monthly or quarterly for most small businesses. More than that and it can get spam like. However, it is dependent on the engagement of readers and your audience.
  • Remember your brand voice and use this throughout your email newsletter. This will help to keep your brand tied in.
  • You need to ensure there are clear ‘call to actions’ throughout your email newsletters. What do you want the reader to do next? Buy from you, contact you or find out more? Direct them that way.

Make sure you promote your newsletter elsewhere. Have a link to subscribe on your website. Put it in your emails and across your social media too.