You know that your website needs content, but unless you are a web copywriter it can be tricky to make the website copy work in a way that it connects with your customers and visitors to your website.
You need 300-600 words as a minimum on all your pages and this includes the home page where you talk about your business and what you offer, your services page where you talk about what you do and how you do it and then your About Us Page too where you talk about you and your business.
Writing the content for your business website can be a daunting task and it gets even more daunting when you realise that your website is the shop window of your business and a first impression for many people. Maybe it gets more daunting still when you realise that your About Us page is the second most popular page of your website, after the landing page.
When we speak to business owners about website content they often say “But I already have all my website content” and this may be true and if it is then that is brilliant. However, a static website that is not continuously updated will quickly lose its ranking on search engines.
You need to be consistent with new content and keep your website active, updated and fresh. This will then show search engines like Google that you are active and ready to engage with visitors to your website.
You also need to remember to be consistent in the style and voice of your website copy, your email marketing and your social media. The key to being successful is the be consistent as this will help keep your memorable and strong brand in front of your customers, this means they will recognise and remember your brand, contacting you when the time is right for them.
If you’re not sure what to write about in your website content then why not contact our content writers in Peterborough. We will take the time to understand your business and highlight any key products or services that you choose.
Did you know that companies with a blog on their website have 434% more indexed pages and companies with more indexed pages get far more leads?