Markova Creative have published some really interesting results in regards to inbound marketing and the most effective inbound marketing for businesses. These results are as reported by business owners. We have put together some of the most interesting parts of this report for you;

  • 23% of business owners found that blogging was the most effective inbound marketing tool for their business
  • 20% of business owners that SEO (Search Engine Optimisations) was the most effective inbound marketing tool for their business
  • 16% of business owners found that email newsletters were the most effective inbound marketing tool for their business
  • 13% of business owners found that being active on Linkedin was the most effective inbound marketing tool for their business
  • 7% of business owners found that being active on Facebook was the most effective inbound marketing tool for their business
  • 7% of business owners found that being active on Twitter was the most effective inbound marketing tool for their business
  • 7% of business owners found that landing and registration pages were the most effective inbound marketing tool for their business
  • 3% of business owners found that being active on YouTube was the most effective inbound marketing tool for their business
  • Meanwhile 4% of business owners found that nothing they were doing was effective for inbound marketing for heir business.

When reading reports and research like this, is important to note that different businesses achieve effective inbound marketing results in different ways. For example, we get a lot of ‘real sales’ through Linkedin, but we build an strengthen working relationships on Facebook and Twitter for example.

If you’re not sure of the best social media tools for your business then why not book in for some social media training. Alternatively we can manage your business social media on your behalf.

If you think some of the above inbound marketing tools could be effective for your business but you’re not sure how to go about it yourself, you can always outsource some of it to us. For example, we offer social media management, content writing and email newsletters!