Brand awareness should be a huge part of your marketing strategy. If people don’t know you exist, how can they purchase from you? This is why brand awareness is such an important element in your marketing. You need to be seen online. If you are looking to boost your brand awareness online, then we are here to help. In this blog post we look at how blog posting will boost the awareness of your business online.

One of the great things about blog posting is that it allows your business to show potential customers a more personal side to your business. You are showing off the ‘you’ behind the business name. The tone and voice of your blogs will help your target audience relate with you. In turn, they will relate with your business.

All businesses need to create a connection between the brand and the customer. This is crucial when looking to boost your brand awareness online successfully. The best marketing and branding campaigns out there are based on a story. This is because it gives the audience a way of engaging with the business and not just looking at them as ‘another’ business they could purchase from.

It is reported that 60% of customers feel connected to a brand or business after reading a custom blog post by the brand. In addition to this, the research also found that 60% of blog posts convert when a product or brand name is mentioned within the blog post.

By consistently posting good quality blogs on your website, you will help to build awareness of your business online. This will be in terms of portraying yourselves as the industry expert. You will become the go-to business when someone needs your business offering. The blog posts will attract more traffic to your website. This could result in more leads for your business.

Your blog posts can also be used anywhere. They could be used as guest posts on other people’s websites. You can share links to them on social media or include them in your newsletters. The content of your blog posts could also be used in flyers, leaflets or brochures. This will help boost your brand awareness offline as well, all while using the online marketing.

Need help with blog posting for your business? Call our team of blog posting specialists now.