Here at the Creative Content Company, we offer online marketing services to small and start-up businesses. I believe that local SEO is where the small businesses can really compete and succeed against larger companies. We often class local SEO as getting the ‘low hanging fruit’ for small businesses. It’s smaller wins for the business, but easier wins.
So, as a small business how can you nab this low hanging fruit with local SEO? For starters, on your main website pages, you need to state the location where your business is. This should be on your home page, about page, main services or product pages and contact page. This is just the minimum.
You need to have a local business address and local area code business number too. This will help you get found by Google and other search engines as local. These details will be clear on your Google Business page too, which can help boost your SEO ranking.
Make sure you are using social media platforms too. Having posts, photos or videos and tagging in local places will confirm that you are not a bot. It will show your audience and the SEO bots that you are real, and not a bot yourself.
Having blog posts on your website as well, will really help. Think about the different local areas that you work. For example, if you sell pink umbrellas create blog posts with these keywords and the local area. For example, why buy a pink umbrella in Essex, why you need a pink umbrella in Romford, the benefits of a pink umbrella in Chelmsford, the best pink umbrellas in Grays and so on. These blog post titles will re-confirm where you are based and what you sell. This will help with SEO.
You can then share the blogs to your social media profiles and share them to local groups online too. This will all help to boost the local SEO ranking of your business, while boosting your awareness in the local area too.
If you are a small business and want to see how local SEO can help you get that low hanging fruit, call our team. We will happily talk you through some ideas you can try yourself. If you need us to do some local SEO marketing for your small business, then we can quote you for that too.
