A great way of growing your busines is through social media. By finding ways to leverage your social media, you are able to drive more traffic to your website and your brand. So, how can you leverage your social media to drive traffic? We tell you in this blog post.
Let’s start by looking at social media. Social media platforms have highly engaged audiences. For example, Facebook alone has 1.47 billion active users every day. That’s around 18% of people on this planet. Social media platforms like Twitter, LinkedIn, YouTube and Instagram also have highly engaged users, waiting to engage with your business and brand.
Due to the huge amounts of users on social media platforms, your business has some huge opportunities to grow. For example, you could start by creating and setting up social media profiles for your business. You can then use your website to automatically share links to your latest blogs, on your social media.
It’s a good idea to make it as easy as possible for your users and audience to share your content on social media. There are some great plug ins, on WordPress especially, that create social sharing buttons on the pages within your website, including your blog posts. These buttons can then be clicked on by your audience once they’ve read your blog, so they can share it with their friends, on social media.
There are so many different things that you can do to engage with your target audiences on social media. However, the real key to success if to keep your profiles fresh, active up to date and engaging. This will result in your following growing and more traffic being directed back to your website.
We would recommend that one of the first things you do to leverage your social media is to create a Facebook Group for your customers or industry. Then, dependent on your business offering, create a LinkedIn group for your industry. If you have the budget, Facebook Ads are a really good way of getting your brand out there. You can also go about retargeting users on the platform.
It’s important to speak to an expert about your business and industry. This will help you to help you choose the right social media platform for your business. For example, a fashion blog will work better on Instagram than LinkedIn.
However, never forget that leveraging your social media can do more than just direct more traffic to your website. You can also use social media to improve your customer service,. As well as build loyalty with your audience and build your email list.
Need help to leverage social media for the success of your business? Call our social media management team now!