Here at Creative Content Company, we talk to a lot of business owners. Unsurprisingly, a lot of business owners ask us for our thoughts on AI. There was a fear by some that content writers, like our team, would be replaced by AI. However, we are pleased to say that this isn’t the case.
So, in this blog post we thought we would look at the key signs something is written by AI. We also look at who generic responses don’t work and how you can use AI for writing content. These are the most common topics we are asked about by fellow business owners and networking contacts.
How Can You Tell That Something Is Written By AI? What Are The Key Signs Something Is Written By AI? Because it’s not ‘real’. The tone, voice and the way in which a business owner or brand speaks suddenly changes. They’re using words they haven’t used before. The tone is either robotic or overly friendly. At first glance it looks fine. However, when you read it properly you realise a human didn’t write the content. This can be so damaging to a business owner and their brand.
Why Don’t AI Responses Work? Because it’s not real. A computer isn’t a real person. This means that they can’t build that personal and real relationship. They are guessing what people want to know, but they don’t know. It takes real people to know real people, and robots haven’t got that level of experience and personal knowledge. This is because every person is different. The robots and technology are learning from a section of people, not all the people. This means it can’t resonate with ‘all the people’.
How Can AI Be Used In Content Writing? AI has its place, but it should be used with caution. It can make people lazy and lose the voice and tone of themselves and their business. Use AI for ideas and you can’t go far wrong. You can use it for writing but then read out what AI has given you. Read it out loud. Read it to a friend. Does it sound like you? Are they words that you would use? This final step is often missed by people and is where AI can easily damage a business or brand.
We know that AI has a place in business – but it just needs to be used with care.
