Here at Creative Content Company we offer newsletter creation and newsletter content and services, it’s the green of our three brand colours and something we heavily recommend. If something didn’t work we wouldn’t encourage others to try it – but we strongly believe that email marketing does work.
We send out roughly one email a month to all our contacts; this is a mix of existing and past clients, our target audience, people that have signed up to our newsletter online, networking buddies and those we have met at business exhibitions. Every time we send out an email newsletter we will get at least one client.
For us this is great as many of our services are repeat services and on a rolling contract, so this client could stay with us for months. It will take no more than an hour to put the newsletter together and we are happy to invest that time (and more) in a new client.
There are also some impressive stats for email marketing that we would like to share with you.
- A message sent via email is five times more likely to be seen that one posted on your Facebook business page.
- Email marketing is reported to have an average RIO (return on investment) of 3800%.
- The opening rates of email newsletters are highest among those businesses that create a send two newsletters each month.
- 92% of adults in the UK use email and 61% of adults in the UK will use emails on a daily basis, so your email newsletter will be seen.
If you’d like to hear more about our email newsletters and see how they could work for you, then please contact us directly. We would be happy to offer Mailchimp training or create your newsletter for you so you just have to click send.