You may have seen our blog posts about blogging for your business and why it is so important. However, this may have left you wondering if it is worth blogging for your business. Research shows that it takes a business owner around 4 hours to write a blog post of 500-1,000 words. If you have to take half a day out of your business every time you want to write a business blog post, it really might not be worth blogging for your business. This is one of the reasons that people outsource their blogging to us. They understand the importance of blogging, they just don’t have the time to do it.
After all, research shows that 44% of shoppers say they will read four or five blog posts before they make a purchase decision. If you don’t blog for your business, how can you make sure that yours is one of the blog posts they read. If you blog frequently and guest post on others websites, your blog posts could be the only blogs your target audience reads. The only blogs they read before making a purchase decision.
There has been some interesting research from internet users in America too. The research shows that internet users in America will spend three times longer reading blog posts than they will reading emails. If you are investing more in an email campaign and not investing in blogging, you may find you are missing out. It really could be worth blogging for your business more and sending emails less.
It’s important to think about the length and the layout of your blog posts too. Research shows that the average reader on the internet will spend just 37 seconds on a blog post. However, blog posts with over 3,000 words are proven to get the best conversion rates. Again, this shows us why you need to make sure your blog posts are skimmable. This will enable your reader to get what they need from your blog post.
In case you’re still not sure if it is worth blogging for your business, 93% of marketing managers use blog posts. They say it is a key part of their content marketing strategy. In addition to this, 67% of bloggers that post a new blog once a day claim that they are successful.
But don’t forget, it’s not all about just blogging and popping it on your website. 97% of bloggers use social media as a marketing tool. They use social media to enhance the exposure and reach of their blog posts.
Know that it’s worth blogging for your business, just not worth you blogging for your business? Call our team of business blog writers in Peterborough now. We can help you with your blogging needs.