If you want to use social media to humanise your brand, drive traffic to your website and increase the awareness of your brand and business then this is the blog post for you. We have put together some top tips for increasing your brand awareness with social media.
Firstly you need to prove that you are someone to follow, give people a reason to believe in you and to follow or like your social media page. There are hundreds of thousands of people out there on social media platforms, all with thousands of followers so you need to do something pretty special to make them want to follow or like your social media account. Give people a reason to engage with you, via a competition or a promotion – whatever you do make sure it adds value and gives people a reason to believe in your brand.
You don’t have all the time and resources in the world available to you so you will not be able to be on every social media platform, talking to every single person so take a step back and build a strong presence and run a brilliant account on just one social media platform, by narrowing your focus you can make some excellent routes into potential clients.
It’s important that you balance the content you put on your social media, you need to make sure all your content isn’t promotional, a very small amount can be outwardly promotional but you also need to make sure you share interesting facts that will help people, you want to be a reliable resource for people to turn to in your industry.
Make sure you don’t talk at your followers, instead talk to them and engage with them. This means having real conversations with real people. You need to ask questions, answer questions and address concerns while proving yourself to be an approachable and reachable brand.
If you’re not sure how to get your brand out there via social media and you want help with social media training or social media management then give us a call – we are always happy to help where we can.