Having the most followers on social media is often seen as a vanity metric. Having the most followers doesn’t mean that you have the best business and most sales. However, it can help your business presence online. If they are ‘real’ followers, this can really help your business. In this blog post we look at how you can increase your following with effective community management.
Increasing your following on social media with effective community management will give you a group of people that want to support your business. They will engage with your content and share it with their friends. This will help you grow your brand awareness online. These followers will resonate with your content and want to see more of it.
So, how can you increase your following with effective community management?
Through effective community management you can connect and engage with both current sand new audiences. You need to set yourself a manageable way of gaining the attention of the people who don’t follow you, but you want them too.
This could be through weekly polls or questions for example. When you get a new follower, you can tag them and welcome them to your page. If you get a lot each week, then why not do a weekly post to welcome them all? You could run competitions and ask people to invite or tag their friends too. This is a great way of growing your presence online with new followers. However, you need to be interesting and engaging to keep their attention and their follow.
Remember to maintain your current audience instead of just looking for new followers too. They are just as important, if not more so.
We would recommend spending 20-45 minutes every day going through your social media feed. Like or react to your followers’ posts and leave a comment too. Don’t just copy and paste the same response. Instead, be relevant and genuine. This will help build trust and friendship with your followers. They’ll also see your reaction in their notifications, and this will remind them of you and your business.
Need help managing the social media presence of your business? Call our social media managers in Peterborough now.