We recently shared a blog post about how to track your social media return on investment, sharing things you can track and view to see how social media is working for your business and things you need to be aware of.
In this blog post we would like to do the opposite; we would like to share things you should not do when tracking the return on investment for your business social media accounts.
Firstly it is important you do not get impatient and give social media the time it needs to start working; you will not get amazing results over night and building up a following and group of supportive followers on social media for your business will take time.
Don’t forget about those non-customers; companies are people too and they will want just as much from you on social media as a ‘real person’ will.
Make sure you don’t lose accountability, calculating a return on investment for your social media is tricky and it is essential that you request frequent progress reports to see how things are going, where you are improving and what can be done better.
It is very easy to become a fan addict but we would highly recommend against it as your figures will be skewed. Remember that it is quality over quantity when it comes to your social media following.
Do not get too serious about it all; you need to make sure that your social media presence looks and appears as if it is effortless and you’re just there for the engagement and to meet new people. Make sure you keep your posts, updates and engagement positive and light-hearted to get the best results.