Struggling against the ‘big boys’ when it comes to search engines and ranking? Then why not focus on the low competition keywords? These keywords will help you rank higher on search engines. There will be less competition, and your conversion rates will be higher too.
But how can you win at low competition keywords? That’s what our SEO content writers look at in this blog post.
Our top tip for low competition keywords is to focus on longer tail keywords. For example, if you are a local business use your services / products and names of local areas as keyword search terms. This offers lower competition as few businesses will be this targeted. It will also have less searches as it is more precise. However, these visitors will be far more likely to convert because they are looking for what you offer in their local areas.
Longer-tail keywords are also great to beat the competition. With car insurance for example. The larger companies with bigger budgets will go for ‘car insurance’. But you can expand on this to get better SEO results. Using keywords and search terms like Car Insurance in (area), car insurance for (car type), cheap car insurance, and similar. Using these types of keywords will be low competition. This means you are likely to rank much higher on search engines. It will also boost your conversion rates too.
Think about the keywords you want to be found for in your business. If you’re a plumber, why not use common plumbing issues and local areas as your keywords. Use plumber, plumbing, heating engineers, boiler specialists and other variants too. This will help you pick up great ranking results on search engines for all those low competition keywords. These will get less traffic, but the traffic you pick up with be much more likely to convert into paying customers.
Need help to win at low competition keywords for your business? Contact our SEO copywriting specialists. We will be happy to talk through various low competition keywords with you and create the content you need to win at them.
