Have you got a blog on your website? If you haven’t, then that’s the first step. Having a blog on your website is brilliant for your SEO, for your target audience and for your brand awareness. It will tell people more about what you do, how you do it and who you are. This will help them build trust with you as a business. Your website will rank higher on search engines. In addition, you’ll have loads of great content to share on your socials.
These are just some of the reasons that you need a business blog on your website. However, if you want to win at blogging for your business, then you have come to the right place.
Take your time to look at what other people in your industry are blogging about. Take a note of what works and what doesn’t work. Also consider what you like seeing and what makes you want to engage. There is no need to reinvent the wheel. So, use those other blogs as inspiration for yours.
Your blog posts will naturally boost your SEO. You don’t need to write for the search engines and their robots. Instead, write for your audience in the style of your business. Make it real and it will be more engaging. People buy people, so you need to be real to you and your business.
Your readers will want to skim read so you need to keep your paragraphs short and punchy. If it’s a longer blog post, you could use bullet points and subheadings. Try to keep it short and snappy so people can skim read and then go back to read it more if they like what they see.
The most important way to win at blogging for your business is to include a call to action. Tell the reader what you want them to do next. This could be for them to contact you, download a free white paper, order a product, join a newsletter or attend an event for example. Think about what you want the reader to do next. It might not just be buying a product or service from you.
Another key to winning at blogging for your business is to use a photo. You need to upload at least one image. When saving and uploading this image you need to include your keyword or blog title. Ideally the blog title will include your keywords. This will not only help with SEO, but it will help those with sight impairments read your blogs too.
Avoid filling out the blog with fluff and stuff. Instead, stick to the useful content. We say aim for 300-500 words because this is enough for your target audience. Any longer and your audience will lose interest or be put off by the length of content. If you have more to say why not break it into separate blog posts. Have a series linking the reader from one blog post to the next.
Remember, the more value you add to your blogs, the better your conversion rates. Need help to win at blogging for your business? Contact our blog writers in Peterborough now to see how we can help you.
