Many small business owners see Facebook as a social media platform. They don’t see Facebook as a marketing tool for their small business. And that’s what we want to look at in this blog post.
While Facebook started as a way to connect with others online, it has now become an internet giant. It takes on the roles of many platforms, all in one place. This is why Facebook needs to be considered as a marketing tool by small business owners. If you are in business, and want to better market your business, you need to consider Facebook as a marketing tool
In 2018, and it has grown since, Facebook had 2.375 billion monthly users. According to research by Brandwatch in 2019, it is adding 500,000 new users every day. Within this, there are over 60 million pages for small businesses. In comparison, this is the population of Italy. As you can see, Facebook really is worth considering for marketing your small business.
While Facebook isn’t a marketing tool for every type of business, it does work extremely well for some businesses. It is reported that 30% of marketers think Facebook offers the highest digital ad return on investment. In addition, it is reported that the average user clicks on around 8 ads per month. There has been a triple in click-through rates for e-commerce business in the last 2 years. So, this shows how paid ads on Facebook could help your business.
However, organic posting on Facebook works for your small business as a marketing tool too. For example, 150 million people are using Facebook stories. In addition to this, 66% of monthly Facebook users are using Facebook on a daily basis.
As you can see by these stats, from Hootsuite, there is a clear audience on Facebook. This could be the audience that your business is targeting. Want to see how we can make Facebook organic marketing work for your business? Call our Facebook social media scheduling team now.
