If you are blogging for your business, you’ll be wanting more traffic for your website. You also want that traffic to become an audience for your business and your brand. This is possible when you upload blogs consistently, but also promote them. In this blog post we look at how to promote your blogs and build your audience. In turn, this will help your business achieve more online.
The easiest way to promote your blogs and build your audience is through social media posting. Think about the social media platforms where your audience are. This could be LinkedIn, X, Instagram or Facebook for example. Share snippets of your blog posts with links back to your website. This will help boost traffic to your website while you are promoting your blog posts. It will also help you build an audience online.
Email marketing is another great tool to help you promote your blogs and build your online audience. Include a link to subscribe to your newsletter on social media and your website. You could also include a link to subscribe in your email signature. This will help you build your audience.
Within your newsletters you need to include links to your latest blog posts, or blogs your subscribers want to see. Share the title or strapline and the image of the blog and then the link for the reader to click through. If you are only sharing one or two blogs in a newsletter you could include the first paragraph or a summary of the blog instead.
Another option for promoting your blogs and building an online audience is through guest blogging. To do this you need to reach out to businesses in your industry or sector. Think about businesses that your audience could be interested in. For example, as a wedding venue you could guest blog with hair dressers, make up artists, photographers and more. As an online marketing company, we could guest post with web designers. It’s a service we don’t offer, but our audience are still interested in.
This helps build your audience from other areas. You’ll gain exposure to a new audience that still need your business offerings. It will also give you backlinks from the guest post to your website. This is ideal for SEO, which will help promote your blogs and build your online audience even further.
Need help creating blogs for your business or building your online audience? Speak to our online marketing specialists in Peterborough. We will be only too happy to help your business achieve more online.
