Shareable content on social media is what will increase your reach and boost your online engagement too. In turn, it is this shareable content on social media that will grow your brand awareness too. However, for a lot of business owners it is not as easy as it sounds. After all, what is sharable content and how can you create it for your social media?
By tapping into popular culture events, you can create sharable content for your social media. This type of content will encourage comments and likes. It could also encourage your audience to share the content with their friends and family too. This is how you will grow your online audience.
There are different types of sharable content. For example, it could have been about the Diamond Jubilee, a sporting event, popular TV shows, releases of new movies or other current affairs. Think about what your audience are into and what will interest them. If there is something going on in the world that will interest them, then share it on your social media.
If you can find a way to relate these subjects and hot topics to your brand in a fun way, then this can lead to great interactions on your posts. Overtime, these popular culture events will lead to better engagement on your standard posts too. It will also mean that more people will see your posts too.
By posting sharable content on social media regularly, you will notice marginal gains from one month to the next.
However, you do need to think about your brand and audience to keep it relevant and interesting.
Take the time to think about what your audience are interested in. You then need to use this information to align the post content with your audience effectively. When you do this, you will have a higher chance of a better engagement rate for your business on social media.