Instagram is changing, as is all digital and online marketing. This is why you need to stay ahead of the curve. While this isn’t always easy when working on growing your business it is something that our social media marketers in Peterborough can help with. Our job is to help your business achieve more online. So how is this possible with Instagram? These are our Instagram indexing tips to manage your business brand footprint.
The key to managing your brand footprint on Instagram is optimisation. Take the time to look at your Instagram profile. What does it say? Do you have links to your website or how people can contact you? Have you stated what you can do and the sort of customers and clients you can help? Make sure your brand name is clearly stated in your profile name and within the bio. This is how you will get found by people that know you and what you do.
Make sure your bio is succinct and to the point. You need to explain who you are and what you do in as few words as possible. However, it still needs to make sense. Think about your key selling points and what makes you unique to the competition. Why would your Instagram audience want to buy from you instead of someone else?
Use the Instagram profile features to your benefit. Look at highlighting the posts that are most relevant to your business and your target audience. Use the highlighted posts to direct your target audience to where they can find out more. By this we mean links, clear key words of your offerings and calls to action.
If you need help posting consistently on Instagram, contact our team. We can schedule regular posts to go on Instagram. This means you can focus on your business, knowing that your Instagram is active and being looked after. Call our social media marketing team now to see what we can do for you.
