Blog posts are a great way of getting your website found by people needing your products or services. However, blog posts have other uses too. They are a great way of telling people more about what you do. Through blog posts you can show your target audience why you are different, and better, than your competition.
Blog posts give you a chance to show who your business are and make your readers want to find out more about you and then buy from your business.
So, how can you get traffic to your website and get people to read your blogs?
We came across some research by orbitmedia.com which looks at exactly this; how to get people to read your blogs. This is what the research found;
95.9% of business owners use social to drive traffic to their blog posts. This could be a simple as a snippet of the blog post and then a link to the blog where the person can read more.
64.1% of business owners use SEO to drive traffic to their blog posts. By using keywords or commonly search terms in your blog post title this can be a great way of getting a new audience to your website.
58.2% of business owners use email marketing to drive traffic to their blog posts. By including links to your latest or most relevant blog posts you can send people to your website. They already know a bit about your business from the newsletter, the blogs and website will give them more.
20.6% of business owners are using paid services to drive traffic to their blog posts. Through the use of paid advertising on social media and Google for example, this can work really well. However, be careful as it can be costly.