Our TikTok services are still relatively new to our clients at Creative Content Company. However, we have been gaining some really good brand awareness for the clients we have been working with. TikTok can be a great tool to get gain local reach. This is what we look at in this blog post. If you thought TikTok was just about viral dance trends, think again. For now, it is so much more!
TikTok is ideal for small business owners and entrepreneurs who are looking to become better known in the local area. If you are looking to increase the foot traffic through your doors while boosting your brand awareness, TikTok could be ideal for you. It’s amazing for reaching local audiences – but only if you do it right!
Focus on hashtags for your local area, and make sure you select your location. This will help your videos get seen by an audience in that area. It will how your content to local people and those in the nearby area.
Create content that is relatable. Don’t just talk at your audience, engage with them and show them things. This could be a walk round the office, behind the scenes of an event, packaging or a ‘day in the life of’ style videos. These are authentic and unique to your business. This is what will help your business connect with your target audience.
Keep an eye on local trends and events ion your local area. Just like you would on other social media platforms, look at how you can get involved with these. What sort of content can you create to tie in with these local trends and events. Look out for local creators too and see how you can work together to help each other.
If you have happy customers that have been kind enough to share reviews with you, share them too. Just like you might have #TestimonialTuesday posts on your LinkedIn profile, you can have the same on TikTok. These work as social proof that people love what you do. They can also encourage other customers to review your business offerings too.
Make sure you engage with the local communities on TikTok too. You can do this by liking, sharing and commenting on their videos. TikTok reward this engagement which will mean more visibility for your brand. It will also be another ‘marketing touch’ for your target audience in your local area.
Need help getting the most out of TikTok for your business? Call our TikTok content creation team now.
