Is your business looking to accelerate your lead generation? Then this is a must-read blog post for you. It’s going to take some investment of time from you, or a financial investment if time is not on your side – but it can be done. If you are willing to commit time or money, then this is how to generate leads faster online.
You can do it by publishing blog posts more frequently.
Search engines, like Google, value websites that post new content more frequently. This is because it shows your blog and website are a consistent source of content. Therefore, search engines will happily direct their users to your website, and they know you’ll satisfy the needs of their users.
However, there is more to blogging than frequency. There is no point uploading a new blog post every other day if it is not good quality. The question you need to ask yourself is how much new content and blogs can you publish with a decline in the quality of relevancy of your blog posts?
This is why we would recommend considering outsourcing your blog post writing. This means your blog posts will be of high quality and relevant to your business too. Here at Creative Content Company, for example, we upload fresh blog posts every other day. They are always relevant to our industry or business. We can think outside the box for your business and come up with blog post ideas that will help you generate leads faster online.
When we say that you should publish blog posts more frequently, we don’t mean go from 0 to 60 overnight. In fact, in just a few months you will notice a dramatic impact on your website traffic and SEO from just one extra blog post per month, and even more so by moving from monthly to weekly or weekly to twice-weekly blog posts.
HubSpot did a study recently that looked at blog posts and how many impacts your website, traffic and SEO ranking. The research found that websites with over 400 blog posts generated double the amount of traffic than business websites with 300 to 400 blog posts published to their website.
More specifically, the research by HubSpot found that B2B companies that had 401 or more blog posts uploaded generated nearly three times as many leads as B2B companies with 0-200 blog posts. The faster you are able to reach 400+ blog posts, the quicker you will see results.
While 400+ blog posts may seem like a huge amount, it really isn’t that many. If you were to outsource your blog posts to our bloggers, we could do you 1 blog post twice weekly. This would give you over 100 blog posts in one year. You would also pay less as you are ‘bulk ordering’ so you would save money.
If you’d like to know more about our regular blog writing service, contact us now. We will happily chat about how we can get 400 blog posts for your business.