If you write regular business blog posts that are relevant, engaging and SEO friendly then a lot of your ‘traffic driving’ work will be done for you.
Google loves businesses and websites that blog regularly. This will then result in a better search engine position for your website on search engines like Google. Then this will result in more traffic being directed to your website.
However, there are other ways that you can drive traffic to your business blogs. We have come across some research by Orbit Media. It shows just how popular this traffic driving activities are to business owners with blog posts for their business.
Social Media To Drive Traffic To Your Business Blogs
96% of business owners use social media as a tool for driving traffic to their business blog posts. By sharing links to your business blog posts from social media you are directing traffic and potential clients to your website and your blog posts.
Interestingly this was the way that 95% of business owners directed traffic to their blog posts in 2014. This is still a popular traffic driver and business owners wouldn’t do it if it didn’t work.
Email Marketing To Drive Traffic To Your Business Blog
In 2014 just 30% of business owners used email marketing to direct traffic to their business blog posts. In 2018 it was reported that 61% of business owners now use email marketing to direct traffic to their blog posts.
We feel that email newsletters should always include a link back to a blog post on your website. However, there are other things that you should include in email newsletters. Links to blog posts are a great idea.
Business owners also use SEO (68%), influencer outreach (20%) and paid services (19%) to drive traffic to their blog posts.
If you need help creating business blogs for your website call us. Or if want help to direct traffic to your blog posts then please contact us directly. We would be happy to go through this with you.