If you’re looking to start email marketing for your business or want to try something new, why not try a sneak peek newsletter. This is a great email newsletter to send out when you are launching something new. Instead of a standard email newsletter, the email isn’t there to just inform people. The sneak peek newsletter is there to excite.
This email newsletter gives you an opportunity to treat your subscribers like VIPs. They get to see this early, before everyone else, because they subscribed to your mailing list. They’re getting something extra special. That makes them feel special, important and glad they subscribed. It also makes the reader want to stay subscribed too. But – only if you do it right.
The headline needs to explain this. Your headline needs to make it clear with a ‘special access’ type of headline. It needs to be something that makes the reader feel exclusive. Think about terms like “you’re first” “just for you” or “Get a Sneak Peek now”. These are all headlines that will get the reader excited.
Another thing about this type of email newsletter is that it needs to be short and to the point. This means that you want to keep the descriptions short and snappy. Think about the pain points of the reader and how you can overcome these. When creating the content focus on this one benefit and how it addresses that pain point. Think about visuals as well. A picture paints a thousand words. Use a visual of the product in action. This will grab attention a lot better than words.
How about including never before seen content in your sneak peek email newsletter too. This could be behind the scenes content only viewable by your email subscribers. You could share an early-access video demo too. Again, only subscribers have the early access to the video. An early teaser is a great idea – but make sure the subscriber is still getting value. This will make them feel like they are getting it before everyone else and beating the crowds.
A countdown timer is a great indicator that creates panic and urgency. By including a visual countdown in your email newsletter, you are telling your audience that they need to act fast. It could be a special early-bird discount for example. You could also be hinting towards limited stock and subscribers have a few more days before the stock is available to everyone.
Need help creating email newsletters for your business? Speak to our newsletter copywriters. We can help you choose the right style of newsletter for your business, your audience and your offering.
