It takes a lot of time, effort and commitment to build a presence on a marketing platform. Choosing the wrong marketing platform for your business can be an expensive and time-consuming. This is why it is important that you take the time to choose your marketing platform. You need to make sure you find the right one for your business to avoid a potentially costly mistake and a big waste of your time.

There is a selection of social media platforms out there. Of course, you could post on all of them – but is that the best use of your time? If your audience aren’t on the platform you are posting on, why are you wasting your time? This is why you need to think about the right one for your business and your audience.

Facebook and X (formerly Twitter) have a general appeal. They are better for B2C businesses in many cases. However, the people that work in the businesses you want to sell too are still people. This means that they may still be on these more generic social media sites.

Meanwhile LinkedIn is designed to be a business marketing site. This makes it ideal for businesses looking to sell to businesses. Bear in mind that the people using LinkedIn will still be ‘real people’ though. This means that you could still sell to the consumer.

There are also platforms like Pinterest and Instagram. These are more suitable for photos, so they can be tricky for service businesses. That said, if you can find a way to engage with your audience through photos then platforms like this could be ideal for your business.

TikTok and YouTube are interesting platforms to market your business too. They are video sites. TikTok works better for shorter videos. Meanwhile, YouTube works better for longer videos. You could create ‘behind the scene’ videos, or teaching sessions perhaps. Maybe create funny videos, adverts or share top tips. Think about your audience and what they want to see from you.

If you are unsure of the right social media marketing platform to choose for your business, give us a call. We can talk about the different platforms, their benefits and which audience uses them. Based on this we can look at and review your business to decide which platform would be the best investment of your time or money.

Call our social media marketing specialists in Peterborough to find out more.