We recently spoke about evergreen content in a previous blog. We explained why it was so great and how it can work as park of your content marketing strategy. In this blog post we want to give you some more help when it comes to evergreen blogs. We share with you how to choose an evergreen blog topic in five simple steps.
The first thing you need to do when choosing an evergreen blog topic is find content that your audience are interested in. They come to your website for relevant industry, business, product or service blog posts. Think about relevant blog topics that your audience are interested in. Star creating a list of blog topic ideas.
Next, you need to take out any topics that talk about a certain time of the year, such as Christmas, Easter or summer holidays for example. Remove all the ideas about one-time events or recent developments in your industry too. These will not be recent developments if you were share the blog post again in 3 years’ time, for example.
Now you need to go through your list of evergreen blog topic ideas and take out the ones that cover news and trends in your industry. For example, working from home may be a trend in your industry at the moment, due to coronavirus, but it will not be a trend if you were to share the blog post again in a few years’ time.
Go through your list for a final time and take out all the topics that could become quickly outdated. For example, if you are a hairdresser then latest autumn styles could be very outdated in a years’ time. The same goes for news about celebrities that may be forgotten years, or even months down the line.
You now have a list of evergreen blog post topics so you can get blogging. If you aren’t sure where to start with a blog post or you no longer have the time to create great evergreen blog posts – give us a call. We can offer blogging training to help you blog better for your business. Alternatively, we can write the content for your evergreen blog topics for you.