Here at Creative Content Company we love social media and we genuinely believe that it works. If we didn’t think social media was a good marketing tool to help businesses, then we wouldn’t offer the service. Yet, of course we would say that – as it’s a service we offer. So, we have got some stats from Google for you. This research (by TINT) looks at social media influences buyers and buying decisions.

Research shows that 71% of consumers are more likely to make a purchase based on social media referrals. By having an active presence on social media and by engaging with your audience regularly, you are staying at the forefront of their minds. Then, when someone asks for a referral for your service, you are thought of and recommended. This is one strong example of how social media influences buyers and their buying decisions.

The research by TINT goes on to show that 74% of consumers rely on social media networks to guide their purchase decisions. Again, if you are active on social media then you could be engaging with these consumers. You’ll be guiding their purchasing decisions.

It has also been found in the research that 44% of females using social media say that bloggers and blog posts influence their purchase decisions. This works in two different ways. If you have bloggers talking about your products and services on their social media they will be promoting what you do to this audience. The same goes for guest bloggers for example. However, why not be the blogger yourself (or outsource to a blogger). Create blog posts on your website. You can then share them on social media platforms. This will help influence those buyers on social media.

And a final thought to leave you on. 15.1 million consumers refer to social media channels before making their purchasing decisions. If you want to make sure you are considered when these purchasing decisions are being made, your business needs to be active on social media.

So, now you know how social media influences buyers – what are you waiting for? Get your business active and engaging on social media now.