Here at Creative Content Company, we believe that reciprocal linking can be great for SEO. However, only when done right. It’s so easy to jump all over this ‘band wagon’ and have reciprocal links everywhere. But this doesn’t help you or your business. It also won’t help the linking websites, your users, Google or your SEO ranking.
So, how can reciprocal linking boost the SEO ranking for your business?
Instead of thinking about the links, think about your target audience. Which websites can you link with that can help them? For example, as a wedding planner you could link to hair dressers, makeup artists, wedding venues and more. If you offer web design, you could link to content writers that can create the words for your clients’ websites. As a plumber you could link to other trades that your customers might need. Think about what your business offers and what customers would like that would add to this.
If the reciprocal links are used carefully and sensibly, they will help your business, the link business and your SEO ranking. This is because the focus is on the user – your target audience, reader or ideal customer. Instead of the selling approach, it’s a friendly and helpful approach. A link to another website can look like a commission link / sales link. However, when it is something useful that helps the reader, it paints and the referring business in a much better light.
Instead of having links here and there, make the links make sense. For example, here is a web designer we recommend or if we are laying your flooring, why not speak to this company about underfloor heating? You could have guests posts on each other’s websites too. This is really great for your SEO ranking. It also helps you get more great content for your website. In addition, it helps your existing audience and target audience more too.
Need help using reciprocal linking to boost your SEO ranking? Call our online marketers in Peterborough. We will talk about your business goals and recommend the best reciprocal linking campaigns to boost the SEO ranking of your business.
